The Work

WEBSITE

SC Labs

SC Labs is a top cannabis testing lab. I led writing for the site rebrand, focusing on their unique services, industry legacy, and extensive information tools.

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COLLATERAL

BALANCE 

BALANCE offers financial wellness services and wanted a “human” approach to communicate to their audience. I wrote an overview focused on consumer worries and the company’s solutions.

ANNUAL REPORT

Applied Materials

Semiconductor equipment company Applied Materials publishes an annual Corporate Social Responsibility report. I researched and wrote several CSR reports, working across the company.

AMAT AR 2014-2015 Horizontal Position 2

BRANDING

Atlassian

Atlassian creates market-leading team development and collaboration tools. I developed new, consistent corporate branding for its website career listings.

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WEBSITE

Hitachi

Tech giant Hitachi needed to highlight its new digital transformation solutions. I wrote fresh product and corporate content based on their new brand voice and messaging.

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SOCIAL PLATFORM

Microsoft

Yammer is a popular social collaboration tool in the Office 365 Suite. I wrote copy for product features and led brand voice for the platform redesign.

CASE STUDY

Eltropy

Eltropy offers a cloud-based sales and marketing messaging platform. I interviewed clients and wrote case studies, highlighting challenges and solutions.

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BLOG

ThisMoment

ThisMoment’s digital storytelling platform connects brands with target audiences. I wrote a series of blog posts focused on industry marketing topics.

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